OnlyFans Conversion Postback – how to track marketing campaigns

OnlyFans Conversion Postback — How to Track Marketing Campaigns

OnlyTraffic is a CPA network featuring OnlyFans offers. A 25% rev-share can yield about $2–$20 per fan, but without analytics marketers rely on intuition. The goal is to make this vertical accessible and efficient for more teams. That brings us to trackers and the OnlyFans limitation: OnlyFans does not send S2S postbacks with your click_id.

Why Marketers Need Trackers

• Track conversions and user behavior
• Optimize ad budget and bids
• Run A/B tests and experiments
• Analyze and improve ROI
• Understand audiences and creative performance
• Enhance targeting and personalization
• Identify and exclude low-quality traffic
• Get detailed analytics and reporting
• Detect and fix funnel issues faster

When a user clicks an ad, a unique click_id is created. Normally, on conversion a postback with that click_id ties revenue to source and creative.
OnlyFans never “calls back,” so trackers must receive data another way.

Core Idea: Smart Link, Fallback URL, Scheduled Parsing

• Smart Link — routes a user to OnlyFans and (within limits) saves click_id.
• Fallback URL — catches overflow clicks so traffic isn’t wasted, but per-click analytics are not available there.
• Scheduled Parsing — OnlyTraffic periodically parses OnlyFans stats, matches results to saved click_id values, and sends postbacks to Keitaro.

End-to-End Flow (OnlyTraffic + Keitaro + OnlyFans)

• Create a Smart Link in OnlyTraffic
• In Keitaro, add an Offer (the Smart Link) and your Landing, then build a Campaign
• Use the Keitaro Campaign URL in your ad sources
• User clicks the ad → Keitaro issues click_id → user reaches your Landing
• On Landing button click, send the user to the OnlyTraffic Smart Link with click_id
• If the rate limit allows, OnlyTraffic saves the click_id and redirects to a unique OnlyFans link; if not, it redirects to your Fallback URL
• OnlyTraffic parses OnlyFans stats on schedule, matches conversions to saved click_id, and posts back to Keitaro

Limits and Constraints

• Approx. 10 clicks / 5 min (≈ 1 click every 30s) can be tracked with click_id
• Overflow traffic → Fallback URL (still monetizable, but not attributable)
• Analytics are not real-time; parsing & postbacks run on a schedule (e.g., hourly)
• Slower optimization cycles vs. classic S2S
• Push/popunder: expect longer testing cycles

Step-by-Step Setup

A) Fallback Campaign (Keitaro)

• Create a dedicated Keitaro Campaign for fallback
• Copy its Campaign URL

B) Smart Link (OnlyTraffic)

• Create a Smart Link
• Select default pool
• Set Fallback URL → fallback Campaign URL
• Select traffic source
• Enable postback (do not save yet)

C) Postback (Keitaro Affiliate Network Settings)

• In Keitaro: add OnlyTraffic as Affiliate Network
• Ensure click_id mapping (e.g. click_id={subid})
• Copy postback URL → paste into OnlyTraffic Smart Link
• Save Smart Link

D) Offer, Landing, Campaign (Keitaro)

• Offer → Smart Link + OnlyTraffic network
• Landing Pages → add your Landing (Redirect) + place Offer link in buttons
• Campaign → create, assign domain/source
• Add Flow → Landing + Offer
• Use Campaign URL in ads

E) Live Path

Landing (JS button)
→ Keitaro (Campaign / Flow)
→ OnlyTraffic Smart Link (saves click_id if under limit)
→ OnlyFans

F) Conversions View

Keitaro → Campaign → Statistics → Conversions

Practical Tips

• Use Landing filters to reduce junk clicks
• Enable bot protection + frequency caps
• Plan optimization around postback schedule
• If limits saturate → prioritize top zones

Quick Recap

• OnlyFans does not send S2S postbacks with your click_id
• OnlyTraffic Smart Link captures click_id within a rate limit
• Later parses stats → posts back to Keitaro
• Overflow → Fallback URL (no loss of traffic, but no attribution)

Conclusion

At OnlyTraffic, we strive to create the most successful community of marketers in the OnlyFans vertical. To achieve this, we battle day and night with OnlyFans limitations to make this niche more accessible. Many marketers and teams are still afraid to enter this vertical due to the lack of familiar tools, but as they say, those who know how to take risks earn more, and at OnlyTraffic, we do everything to reduce these risks while increasing profits.

For those who have decided to embark on this path with us and have questions about adding other parameters in postback, we are already writing the next article.